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Sales Reports & Insights
Analytics and performance metrics
Conversion Rate by Source
Lead sources and their conversion performance
| Source | Total Leads | Converted | Conversion Rate | Trend |
|---|---|---|---|---|
| Digital Ads | 45 | 12 | 26.7% | |
| Referral | 23 | 8 | 34.8% | |
| YouTube | 18 | 3 | 16.7% | |
| Partner | 15 | 5 | 33.3% | |
| Website | 12 | 2 | 16.7% |
Time in Each Stage
Average days spent and drop-off rates
Initial Qualification3.2 days avg
85% proceed
15% drop
Pre-Sales8.5 days avg
75% proceed
25% drop
In-Person Meeting12.3 days avg
70% proceed
30% drop
Proposal & Agreement15.7 days avg
80% proceed
20% drop
Lead Drop-off Reasons
Why leads are lost or dropped
Budget mismatch12 (34.3%)
Timeline constraints8 (22.9%)
No response7 (20%)
Chose competitor5 (14.3%)
Other3 (8.6%)
Performance by Sales Executive
Individual performance metrics and conversion rates
| Executive | Total Leads | Converted | Conversion Rate | Avg. Time to Convert (days) |
|---|---|---|---|---|
| Priya S. | 35 | 10 | 28.6% | 32 days |
| Amit M. | 28 | 7 | 25% | 38 days |
| Kavita R. | 22 | 8 | 36.4% | 28 days |